We worked closely with Irish organic yogurt brand, Glenisk to create a series of high impact character driven illustrations to promote their 2025 community tasting campaign, Innovation Community. The project consisted of three separate communities; family-focused, diversity-focused and fitness-focused as well as a selection of spot illustrations depicting real food recipe options using their products.
Art Direction: Carrie Branovan
THE INNOVATION COMMUNITY
“As a brand established almost 40 years with strong brand guidelines that have evolved over time, we were curious to see how Oddesign could bring a fresh touch while staying true to who we are, without a doubt Sally made that happen.
It was our first time using illustration work and they have truly made our campaigns stand out. The characters were brought to life with a distinct Glenisk feel - they are unique, thoughtful and full of personality.
Oddesign Studio is unquestionably brilliant - their work has a touch of awe and magic and we look forward to continuing our creative journey together.”
KATE MALONE
HEAD OF MARKETING, GLENISK
INTERNATIONAL WOMEN’S DAY 2025
For #IWD25 Glenisk wanted to combine the celebration of all women everywhere, in both their power and their softness, with the brand’s core values of organic nourishment, Irish sport, community and family.
Art Direction: Kate Malone
