Papermoon is a Melbourne based personal care brand whose core values include luxury, inclusivity and sustainability, with an unexpected twist of androgynous visuals leading their packaging designs. With their already established brand identity, we took the existing illustrations from their body oils and butters range and created moving graphics for their online ad campaigns across Facebook and Instagram.
“We had a very positive experience working with Oddesign - the brief was to animate our existing brand assets and bring them to life, Sally did this impressively well.
Papermoon has a strict playbook and to get the right tone through the animations could have been challenging, but Sally was able to achieve exactly what we wanted with her unique flair and style, and complimented the work with some great music choices!
The work is eye catching and interesting, and has added another dimension to our static images and online campaigns, which has boosted customer interaction with our brand. We would highly recommend Oddesign Studio to others seeking design expertise.”
