Pet Pocket is a Melbourne based wrap around pet-sling designed to carry small pets in an easy-to-use, safe and stylish way. Created with a vision of shaking up the ordinary to blend function with ease, the logo suite created includes both cat and dog tails.
STRATEGIC ANALYSIS
ARCHETYPE
The Alchemist embodies a sense of wonder and possibility, striving to solve people’s problems by delivering captivating experiences that have rarely been seen before. They aim to uplift and make the lives of others easier by doing what they do.
MISSION
To offer an enjoyable and interesting way of enhancing small pet owners practical on-the-go needs, making their lives effortless, stylish and fun. To shake up the ordinary and bring something to the market that makes pet care fit seamlessly into busy lifestyles.
AUDIENCE
Small pet owners with an affinity for innovative and a trend-setting energy, and who want a fun and simple solution to bringing their pets with them as they go about their day-to-day.
BRAND VOICE
Pet Pocket is confident and cheeky yet reliable, with an effortless cool that embraces both contemporary design and a trustworthiness. Your no-BS best mate who’d got your back, making pet ownership stylish, stress-free and fun.
PRIMARY
SECONDARY
BRANDMARK
“Working with Oddesign Studio was seamless, creative and deeply collaborate. Sally took the time to understand not just the aesthetics of the brand but the emotion and purpose behind it. The process felt intuitive and professional, every stage from concept to delivery reflected real design intelligence and care.
Sally pushed the brand just enough to feel fresh and unexpected while staying true to the brand’s DNA. It’s helped us connect with a broader audience and given me the confidence to pitch to bigger opportunities, once we signed off everything felt ready hit the ground - it completely exceeded my expectations.
Without hesitation I would 100% recommend working with Sally, she is thoughtful, fast and genuinely invested in your success. I’ve already recommended her to several founders and will continue to do so.”
JENNIE WILSON
