Pet Pocket is a Melbourne based wrap around pet-sling designed to carry small pets in an easy-to-use, safe and stylish way. Created with a vision of shaking up the ordinary to blend function with ease.
STRATEGIC ANALYSIS
ARCHETYPE
The Alchemist embodies a sense of wonder and possibility, striving to solve people’s problems by delivering captivating experiences that have rarely been seen before. They aim to uplift and make the lives of others easier by doing what they do.
MISSION
To offer an enjoyable and interesting way of enhancing small pet owners practical on-the-go needs, making their lives effortless, stylish and fun. To shake up the ordinary and bring something to the market that makes pet care fit seamlessly into busy lifestyles.
AUDIENCE
Small pet owners with an affinity for innovative and a trend-setting energy, and who want a fun and simple solution to bringing their pets with them as they go about their day-to-day.
BRAND VOICE
Pet Pocket is confident and cheeky yet reliable, with an effortless cool that embraces both contemporary design and a trustworthiness. Your no-BS best mate who’d got your back, making pet ownership stylish, stress-free and fun.
