Born in Ireland, Steamhead Sauna Aromas is an essential oil brand with an unexpected twist. It is self care for those who don’t want to lose their edge, are tired of the predictable design standards of the wellness industry and instead want a punch of colour, humour and confidence.
The packaging is dominated by charming “you know who” characters who have swapped afterparties for aromatherapy, giving a face to each scent in a lighthearted but memorable way.
STRATEGIC ANALYSIS
ARCHETYPE
The Jester has a carefree attitude and values play, humour and spontaneity, adding a sprinkle of wit and lightness to everything they’re a part of. They don’t take themselves too seriously, aiming to make the world a brighter place by uplifting and energising those around them.
MISSION
To create a brand that focuses on making self care fun and totally unpretentious. Rather than offering the usual zen-like experience, the goal is to boldly break the mould and embrace the lighter side of wellness and be remembered for how they do it.
AUDIENCE
Active, health conscious individuals who are transitioning from traditional pub culture to new age wellness, with a lighthearted approach. Those who find joy and connection in quirky, unique products they can have a laugh over and who aren’t afraid to be the brunt of a joke.
BRAND VOICE
Steamhead Sauna Aromas is cheeky, fun and provocative. They aim to establish a relatable and engaging connection with their audience by embracing tongue in cheek humour and controversy.
PRIMARY
SECONDARY
BRANDMARK
“Working with Oddesign Studio was a really fun and creative experience. The whole process felt super collaborative and Sally brought our vision to life in a way that felt fresh, making it easy to get excited about the project. We loved how open she was to exploring bold and playful ideas, we knew straight away it was going to be something special. She absolutely nailed it.
One of the biggest challenges we faced was striking the right balance between being edgy while still appealing to a broad audience, but Sally was able to take a pretty wild concept and transform it into a cohesive, professional brand. Plus, her enthusiasm was infectious - it felt like she was as invested in it as we were!
Without a doubt we’d recommend Oddesign Studio to anyone looking for standout brand design. Sally’s creativity, professionalism and ability to bring unique visions to life are top notch.”
JACK PARSONS
