The Thirty Two is a dental clinic based on the Gold Coast, Queensland with a cutting edge brand identity that evokes curiosity and creativity rather than the cold and sterile standards of their industry. But their philosophy goes beyond simply being trendy - with an emphasis on the value of people, culture and innovation, they aim to elevate dental care into a more personal and positive experience instead of something that is to be feared and avoided.

With this in mind, we designed a moving graphic that embodies the clinic’s spirit of empathy and connection whilst showcasing their brand identity and core values.