Wakansu is a clothing brand based in Senegal built upon a rich tapestry of West African culture. To announce the drop of their Summer ‘25 mens swim short collection and to deepen the origin story of the brand, animation work displaying the new products emerging from the fruit of the iconic Baobab tree was displayed across their website, social media and digital marketing campaigns.
Art Direction: Aly Farhat

INITIAL SKETCH

COLOUR TESTING

FINAL VECTOR

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