Wakansu is a clothing brand based in Senegal built upon a rich tapestry of West African culture. To announce the drop of their Summer ‘25 mens swim short collection and to deepen the origin story of the brand, animation work displaying the new products emerging from the fruit of the iconic Baobab tree was displayed across their website, social media and digital marketing campaigns.
Art Direction: Aly Farhat
INITIAL SKETCH
COLOUR TESTING
“Working with Sally on our latest campaign was an absolute pleasure. She immediately understood our vision; blending culture, movement and emotion and brought our ideas to life with incredible creativity and sensitivity.
Her talent truly shines through her work, but what made the experience even more special was her kindness, patience and genuine enthusiasm throughout the process. She listened carefully, collaborated openly and made every step feel like a real team effort.
The result has perfectly captured the soul of Wakansu, I genuinely couldn’t have asked for a better creative partner.”
ALY FARHAT
FOUNDER OF WAKANSU CLOTHING
FINAL VECTOR
